* Mary Wollstonecraft: A Vindication of the Rights of Woman, edited with an Introduction by Miriam Brody, Penguin Classics (1985) 1992."
Fortunately, there is a campaign that is addressing these very issues. Let Toys Be Toys is a social media campaign that formed a year ago off a Mumsnet discussion thread, made up of frustrated parents who were tired of seeing their children being sold these restrictive stereotypes, and decided to do something about it. The group uses a combination of tactics to contact UK and Irish retailers and ask them to remove ‘Boys’ and ‘Girls’ signs from their toy displays, including Facebook posts, tweets, meeting with the retailers themselves and old-fashioned letter writing.
One of the group's first successes was Boots. In April 2013, a shopper tweeted a picture of an in-store display showing a 'Boys' sign over their display of toys from the Science Museum. The picture was retweeted many times, causing outrage, and was picked up by the campaign, who contacted both Boots and the Science Museum. Eventually Boots replied and was very apologetic in their response, stating that they had "...always been proud of supporting women in science and in particular in their careers in pharmacy... It was never our intention to stereotype certain toys. It's clear we have got this signage wrong, and we're taking immediate steps to remove it from store."